Writing content and getting it liked by readers and experienced writers is a tough task. But, the tougher task is making it reach people who search for a query relevant to the topic you have written on.
When you type in a keyword in the search query, multiple websites pop up on Google. Now various things determine whether a website will rank higher than others.
As content creators, note that your content must include keywords to ensure it ranks on Google. But how exactly do you decide the kind of keywords to incorporate? You can use the Google keyword rank checker tool to understand the search volume of a keyword.
Including the right keywords also ensures that your website content is more directed toward the target audience. Hence understanding the keyword ranking and website ranking, in general, is extremely important.
These days, however, your job is made easier with the addition of tools that simplify the keyword research process, helping you improve the ranking of your website content.
Why use the keyword ranking checker tool?
To ensure you are getting your content out there to the right set of people in the right way, you must use Google Keyword Ranking tools. By using the best keyword ranking software or the Google keyword rank checker tool, you get valuable insights that you can add to your website content to make it more enriching. The top 5 keyword ranking checker tools are Ahrefs, SemRush, SEOprofiler, SERPWatcher and Moz Rank Tracker.
A. Parameters to Rank Higher on Google
While Google doesn’t disclose the exact algorithm that it takes into consideration before ranking various websites, we still have some parameters to consider. Most importantly, you need to know what keywords to include in your content. This can be determined by understanding what are people searching for.
This information is made readily available to you through the best keyword ranking checker tool. These tools not only help you determine the search volume, but also provide related keywords that you can target.
Let’s understand the other parameters that you must consider to rank your website higher on Google:
- Ensure that your website is secureto be accessed by the users. It should not be blacklisted or difficult to access.
- Make sure that your website speedis not It must load fast, irrespective of the device - mobile or desktop.
- Your website content should be optimised for SEOwith the right keywords and be easily accessible by Google bots.
- The content on your website should be useful and must providevalue to the reader.
B. 5 Best Google Keyword Ranking Checker Tools
1. SEMRUSH
SEMRUSH is one of the most sought-after tools to analyse the performance of website content. While using this tool, you need to start a project separately for a different domain and analyse their performance through various tools available.
Within SEMRUSH, you have the availability of a tool called ‘Position Tracking Tool’ This one specifically helps understand the website’s ranking for target keywords.
1.1] SEMRUSH PRICING
SEMRUSH provides 4 different plan options depending on the usage and the number of features. The pricing and names of the plans are given below:
- PRO – $199.95 per month
- Guru - $299.95 per month
- Business - $449.95 per month
Note: If you are just starting with these tools, you can get a 7-day free trial for the PRO and Guru plans.
1.2] SEMRUSH FEATURES
- Historical Rank Tracking: SEMRUSH provides access to competitor’s data with respect to paid & organic searches over time. You will get daily data updates for 60days. Post which, you can get weekly updates on the same.
- Competitor Analysis: SEMRUSH’s features lets you track not only your own, but also your competitor’s ranking and compare the results. You can track up to 10 competitor domains through this.
- Device and Location Tracking: Through SEMRUSH, you can compare your position on different devices using a single graph. It also lets you conduct a location-based search whereby you can target data for Google’s top 100 results, so you can get access to any local keywords that you may want to target.
- Ease of Use: SEMRUSH is considered one of the easiest keyword ranking tools. You can import the data in two ways, either manually from a *txt* or through uploading a CSV file, with a simple connection to your search console.
2. SERPWatcher
SERPWatcher is another keyword ranking tool that is preferred by most website owners. Unlike the other tools, SERPWatcher provides an overall analysis and doesn’t restrict it to just tracking the website on a daily basis.
SERPWatcher comprises of unique tools like KWFinder, which is useful in finding the right set of keywords, SERPChecker and many more.
2.1] SERPWATCHER PRICING
With respect to pricing, there are three packages available, given below:
- Basic package ($49) – 200 keywords accessible
- Premium package ($69) – 700 keywords accessible
- Agency Package ($129) – 1500 keywords accessible
You also get up to a 40% discount on a yearly subscription.
2.2] SERPWATCHER FEATURES
- Historical Rank Tracking: The data here is presented on a chart and includes the current, best and average rank of a keyword. Not only that, but it also gives you an analysis of the percentage change in the position.
- Competitor Analysis: Though this feature is currently unavailable, it is expected to come soon.
- Device and Location Tracking: SERPWatcher supports location-based search, thereby giving you access to local keywords to target. It also maps data as per device usage, whether it’s a mobile or a desktop.
- Ease of Use: SERPWatcher is extremely easy to use. You can just paste the list of keywords from a separate file or upload a CSV file to input your keywords.
3. SEO profiler
SEO profiler doesn’t restrict itself to only a keyword ranking tool, but instead considers itself to be an overall website promotion tool.
3.1] SEO profiler PRICING
It offers 4 packages, and all plan comes with a 30-day money-back guarantee.
- Standard package ($69.5 / month) – 500 keywords daily
- Smart package ($99.5 / month) – 1000 keywords daily
- Professional package ($249.5 /month) – 2500 keywords daily
- Enterprise package ($999.5 / month) – 10,000 keywords daily
You can also get access to the Smart plan for free, for a week.
3.2] SEO profiler FEATURES
- Historical Rank Tracking: They provide history reports for multiple websites and search engines. There are separate charts and reports provided based on your requirements.
- Competitor Analysis: You can analyse your competition through their tools. It showcases all of your competitor data points through charts and reports.
- Device and Location Tracking: You can track the usage of websites on desktop or mobile across countries. The most unique feature ofSEOprofiler is that it can help you get access to local competitors even if they don’t have a website.
- Ease of Use: This is the easiest tool you can come across. Keyword data is sorted through pages and sub-domains, and the analysis isprovided through reports. Keywords are also segregated into groups.
4. Moz Rank Tracker
This is the perfect tool to track the keyword performance on your website as well as get an idea about your website’s overall visibility on the search engine.
4.1] Moz Rank Tracker PRICING
Moz Rank Tracker provides the following four plans, dependent on the number of campaigns.
- Standard package ($99 / month) – 5 campaigns
- Medium package ($179 / month) – 10 campaigns
- Large package ($249 /month) – 25 campaigns
- Premium package ($599 / month) – 50 campaigns
A campaign takes into account tracking one website and 3 competitor websites.
4.2] Moz Rank Tracker FEATURES
- Historical Rank Checking: Through Moz ranker, you can decide the specific time through which you want to track the data.
- Competitor Analysis: You can use their tracker to track the SEO performance of your competitors. The analysis can be further used to improve your visibility.
- Device and Location Tracking: You can track mobile rankings on an international level and desktop rankings up to the national level for your competitors.
- Ease of use: You can receive all alerts and generate PDFs and docs that could be automatically sent to the client.
5. AHREFS
This is the best and most accurate keyword ranking check tool that provides an accurate and location-specific ranking.
5.1] AHREFS PRICING
It offers four plans with different price points based on the number of keywords that you can access through each of the individual plans, these are as given below:
- Life package ($99 / month) – 500 keywords
- Standard package ($179 / month) – 1500 keywords
- Advanced package ($399 /month) – 5000 keywords
- Agency package ($999 / month) – 10,000 keywords
5.2] AHREFS FEATURES
- Historical Rank Checking:Through Ahrefs, you can monitor your website rankings and get a fair idea about your average position over time. However, the ranking is tracked only from the day that the keyword data is added to your project.
- Competitor Analysis:You will get reports of 5 competitor websites automatically and your data chart analysis too.
- Device and Location Tracking: On Ahrefs, mobile tracking is only available for advanced and agency-level packages. You can track locations for around 160 countries.
- Ease of Use: You get all automated reports regarding the keywords list by simply uploading the keyword list. Ahrefs will directly start tracking the data and visualize the content for you.
Which Google Ranking software should you choose?
Now since you have a list of the best keyword tracking software, you can choose wisely among these according to your requirement and area of use. All of the 5 mentioned ranking software provide different information metrics and price points, so based on your budget you can decide which one works the best for you.
The best Google keyword rank checking tool is not hard to find if you know your requirement and have the correct knowledge about various ranking tools.
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