Whether you are a blogger or a professional, you want your website to have good traffic to improve your conversion rate. Most SEO experts believe that website traffic is the best source of credibility. Search engines and social media platforms constantly change their algorithms, so it is important to tap the traffic by implementing new marketing strategies. To increase website traffic, you need to constantly work on your digital marketing strategies. Apart from that, you can try out the below methods to improve website traffic.
How To Increase Website Traffic?
Every website aims to get traffic. There are various ways to get traffic to your site – organic as well as paid. More traffic means more customers, and more customers lead to increased sales. Compared to paid strategies, SEO, social media, and other digital marketing techniques are cost-effective ways to drive organic traffic to your website. These strategies also provide long-term benefits. Hence, if you are struggling to get enough traffic to your website, then check out these tips and implement them today!
Ways to Increase Website Traffic
1. Write Appealing Headlines and Pay Attention to On-page SEO
Headlines play a vital part in your content. Write compelling headlines as without them, even the most interesting blog post will go unread. The headlines need to be catchy as the readers will first read the headline and then the text.
You also need to optimise your content and blog posts. Use the image alt text for optimisation along with internal links. Write descriptive meta descriptions for your content. Make use of H tags and featured snippets. All these on-page SEO factors can help improve your website’s traffic.
2. Market Your Content on Social Media Pages
People won’t find your content unless you promote it. The best way to promote content and reach your target audience is through different social media posts. You can use Facebook and Twitter for promotion, which can help your site show up for different personalised search options.
If you are a B2C company, promote your content on image-friendly websites like Instagram and Pinterest. Instagram has a great reach, and influencer marketing is the new trend on the platform. On social media, the more followers you have, the better your chances of getting quality traffic to your website. So, make your business social media profiles now and get started with promotion.
3. Start Guest Blogging
Guest blogging is still the most effective way to increase website traffic. When you secure a guest post on a high-authority website, it increases your website’s reliability. It helps to build your brand name and gives your site great exposure.
However, standards for guest blogging have changed, and spammy content could result in penalties from search engines.
You can invite other people in your niche to guest blog on your website. They are likely to share your guest article link into their article, which could bring in new readers. But make sure you post high-quality, original content without spammy links.
4. Repurpose Your Content
A good-quality blog post has a longer shelf life. A post that is data-backed can be repurposed. You can repurpose a series of social media posts that you can use on your social media platforms. Use downloadable PDFs, graphics, and charts to make them interesting.
Repurpose the audio version, which is shared on third-party platforms. Use the content with an email marketing sequence, write it again for your website. Use the syndicated content for guest posting if you wish to get more traffic. But use content that is helpful and informative.
5. Make Sure Your Website Loads Faster
A site that takes more than three seconds to load loses potential customers. People don’t return to websites that load slowly. Google considers website speed as an important metric for ranking on the SERP pages.
Make sure your website loads at a faster speed. Ideally, it should load in two seconds if you want to convert leads to sales. With faster loading, you can expect more visitors to your website.
Optimise your images and use a content delivery network. Make your site responsive and mobile-friendly. You can minimise the number of JavaScript and CSS files to make it load faster.
6. Go After Referral Traffic
Instead of requesting websites to link back to you, create content that begs for linking. Referral traffic refers to visits to your website from different sites. You can generate more referral traffic by publishing your content on different online directories.
Get published on review websites, comment on different blog posts, and leverage on social media presence. You can be active on the industry forums.
If possible, publish an infographic on your website. Infographics are sharable content, which people can share on different social media platforms. If your post goes viral, you will receive substantial traffic to your site.
7. Examine Your Data Analytics
When you examine your site data, it gives you a fair idea of what's working in your favour and things that need to change. Use Google Analytics as it is a good source of data, which covers every aspect of your website. You will be able to know about all the popular pages and visit demographics.
Once you know what is causing issues, you can work on it. It can help you to make informed promotional strategies for your website. Pay special attention to the posts that are popular and optimise those pages to increase traffic. You can inspect visitor data to see where your site traffic is coming from.
8. Email Marketing
Through email, you can have private conversions with your website visitors. Unlike other marketing channels, engaging emails can grab a reader’s attention instantly and increase the ROI. For email marketing, start a website newsletter and grow your email list.
When you build an email list, you also increase traffic to your site as the visitors will click on your link to check for your products or services. You can add an onsite email from your website; send new updates to your readers through newsletters.
Send an email when you publish new content but remember to refrain from spammy emails. Try sticking to informative and appealing mails that grab the attention of the readers.
9. Join Online Communities
Communities foster a network effect that helps you reach new people. When you create valuable content, you may become active in different online communities. Apart from posting your content to Facebook and LinkedIn groups, you can also post content or answer relevant questions through Quora.
GrowthHackers and Stack Exchange are two platforms that can help you grow your reach. The more you answer and post content to communities, the more people will link back to your website. More links can get you more traffic.
10. Incorporate Videos, Images, and Infographics
The more you work on making your content interesting, the better results you will see for your site. Along with a well-written piece, you can incorporate videos and relevant images. Most readers get attracted to videos and images, which can increase conversion rates.
Infographics and Gifs can give your post a new dimension. If you write ten points in the article, an infographic can explain it in a few seconds. According to Google ranking, the information retention is a lot higher for visual material than text. Using videos can help you grab the attention of your audience, which gives your site good exposure.
Final Thoughts,
Your constant efforts can get you more traffic. For a new website, you can get new visitors on the same day through social media platforms and referral channels. Organic traffic takes time to build up, and it is not a single-day task. You will have to work on optimising your website in different ways.
You can expect traffic in 3 months after you use different optimisation tricks. Your website traffic also depends on the web hosting plan you choose. The Shared hosting plan may affect your site traffic as there are many websites hosted on a single server. A Dedicated Server plan can help you accommodate high traffic for your website.
To purchase good quality web hosting, making use of bigrock coupon codes and get a discount of up to 55%.
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