According to HubSpot’s 2021 Content Marketing Statistics, 70% of digital marketers have started actively investing in content marketing. Their decisions are backed by the fact that 40% of marketers consider content an essential part of their content marketing plans and ultimate strategy.
These statistics are driven by several types of content, blog posts, articles, images, long and short videos, etc. Did you know that around 56% of marketers swear on the high effectiveness of these blogging strategies? It is one of the reasons why blogs are considered one of the most optimal content marketing strategies for high return on investment.
This is where the SEO Content Optimisation tools come in. They help you curate content for both your blogs and website. But it can also work for your social media content development. So, let’s look at the industry top-tier SEO content optimisation tools for 2024.
Which are the best SEO content optimisation tools?
When it comes to SEO content optimisation tools, the top three tools that are most popular are Grammarly, SEMrush and Copywritely. You can pick a tool depending on your needs and budget. For individual bloggers and start-ups, Grammarly (free or premium) and Frase is excellent. Small businesses can choose either NeuralText or Page Optimiser Pro. Whereas, if you are looking for an all-in-one digital marketing tool, the SEMrush digital marketing platform is a great choice.
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Best Online SEO Content Optimisation Tools
1. Clearscope SEO Content Optimisation Platform
Link: https://www.clearscope.io/
Why should you choose Clearscope?
- It has a user-friendly interface that allows ease of access.
- It offers helpful add-ons such as Google Docs and WordPress plugins.
- It is equipped with a Readability Evaluator.
- All premium plans come with excellent onboarding and free training.
Why shouldn’t you choose Clearscope?
- Lack of features such as the first draft.
- Not a cost-effective solution. The pricing plans are expensive.
Pricing: Starts ₹ 12,795.73/per month
2. Copywritely SEO Content Optimisation Tool
Why should you choose Copywritely?
- The tool offers advanced real-time grammar and editing features.
- A decent plagiarism detection tool.
- A comprehensive content analysis tool.
- Keyword detector to ensure your content is free of black hat SEO tactics such as keyword stuffing.
- The premium plans are affordable.
- It is equipped with a simple to use interface.
Why shouldn’t you choose Copywritely?
- It is not as advanced as Grammarly, in some aspects, such as grammar checking.
- There are no free plans for content optimisation.
Pricing: Starts ₹ 1,354.84/per month
3. Dashword Content Optimisation Tool
Why should you choose Dashword?
- It offers exclusive features such as creating a content outline and topic suggestions.
- It is one of the affordable content optimisation tools.
- It is powered by an extremely easy to use Interface.
- It also offers a free content optimiser to check if your content is optimised for a particular keyword.
- Although it is not free, it provides free report generation on sign up.
Why shouldn’t you choose Dashword?
- There are no free plans or free trials. You can only register for free and get one free report.
- It has trouble with loading reports quickly.
Pricing: Starts ₹ 2,935.49/per month
4. Frase Content Optimisation Tool
Why should you choose Frase?
- It is a comprehensive feature-packed tool.
- The question research feature will help you rank higher on voice search and featured snippets.
- It automates content-brief creation.
- It offers Google Search Console integration.
- It provides unlimited sharing and exporting content with basic and team plans.
Why shouldn’t you choose Frase?
- Since it is new, it is a bit buggy.
- The solo paid plan doesn't include document sharing.
- It is a bit limited when compared to other content optimisation tools.
Pricing: Starts ₹ 1,504.63/per month
5. Grammarly AI Powered Content Enhancement Tool
Why should you choose Grammarly?
- The ultimate AI-powered content optimisation tool.
- Both the premium and free versions are feature-rich.
- It offers numerous free resources, such as its online editor and Android keyboard.
- It also has applications for Windows and Mac.
- Real-time editing helps you enhance your content.
- With the premium plan, you get a plagiarism checker.
- Advanced real-time content analysis with the premium plan
- It offers standard real-time analysis with the free version.
- It offers customer-friendly premium plans with dedicated and quick support.
- Constant upgrades help it continue to grow.
Why shouldn’t you choose Grammarly?
- It needs a stable internet connection for real-time editing. Even with the autosave, data could be lost if the power shuts down in the middle of editing.
- It has a bit of a steep learning curve
- Ideal for only English language content
- Works slower when working on long-form content
Pricing: Starts ₹ 903.23/per month
6. MarketMuse
Why should you choose MarketMuse?
- It is a simple and easy to use tool
- The free plan allows a single user to run 15 queries every month for 10 projects.
- It includes optimisation tools such as research, connects, and questions.
- It recommends ideal keyword usage, internal linking, and external linking.
- The premium plan has a nifty feature to create first drafts.
Why shouldn’t you choose MarketMuse?
- Credit based pricing plans are in the pricier range and not cost-effective.
- The lack of certain features like a readability detector means you have to use another tool like Grammarly in collaboration with it.
Pricing: Starts ₹ 11,215.08/per month
7. Moz On-Page Content Optimisation Tool
Why should you choose Moz?
- It offers a comprehensive, intuitive and fun user interface.
- Experience the advanced features with a 30-day trial.
- Since it is one of the leading SEO content expert resources backed by research, it is worth the price.
- Due to its cost, it is better suited for small businesses.
- The page optimisation score allows you a deep insight into your content.
Why shouldn’t you choose Moz?
-
- Although not the most expensive, it still isn't ideal for individuals.
- It offers very little customisation for reports.
- Random error reports when working with the software.
Pricing: Starts ₹ 7,451.63/per month
8. NeuralText Content Optimisation Tool
Why should you choose NeuralText?
- It is a feature-rich content marketing tool.
- The premium plans include smart copy runs, keyword clustering reports, and detailed keyword reports.
- It also allows users to create content briefs.
- Apart from English, it supports seven other languages.
- Its AI content editor helps increase your rank on search engines.
- Automated text generation will help speed up your content creation process.
- The free forever plan is ideal for individuals who work with limited projects.
- Suitable for high-end freelancers and small businesses.
Why shouldn’t you choose NeuralText?
- It is not the cheapest product on the list.
- Despite great features, it is new. It doesn't yet compare to the other tools' popularity and features. It has ways to go.
Pricing: Starts ₹ 3,688.18/per month
9. PageOptimiser Pro
Why should you choose PageOptimiser Pro?
- It offers outstanding content optimisation features such as POP content brief and highly advanced content editor.
- The comprehensive SEO content optimisation tools are ideal for small businesses.
- It also offers excellent customer service.
- The easy to use tool offers focus recommendations, LSI term suggestions, and TF/IDF scores.
- It provides useful white-label PDF reports.
- The 7-day free trial allows you to experience the basic features.
Why shouldn’t you choose PageOptimiser Pro?
- It is a bit expensive compared to some cheaper alternatives.
- Page optimisation score feature needs improvement in terms of accuracy
- Not ideal for link building.
Pricing: Starts ₹ 3,311.84/per month
10. SEMrush Content Marketing Platform
Why should you choose SEMrush?
- A complete content optimisation and keyword research solution.
- The keyword density detector can discover keyword stuffing.
- Like numerous others, it offers ads for WordPress and Google Docs.
- It offers highly effective quick plagiarism grading and readability indicators.
- Although a tad bit expensive, it is a one-stop solution for all digital marketing needs.
Why shouldn't you choose SEMrush?
- While not the most expensive on the list, you cannot purchase the content marketing platform as one single tool. You have to subscribe to SEMrush's all digital marketing tools at one price.
- Its results are limited to Google Search engine
- It has a free trial, but you need to enter credit card details to access it.
Pricing: Starts ₹ 8,957.01/per month
Further reading: Rank Math vs Yoast: Which is the Best WordPress SEO Plugin
Additional Tools
- Free Hemingway Browser Editor
- Free Real Time Content Analysis With Yoast
- SEOScout Website Content Checker (starts ₹3,665.73/per month)
- SimilarContent SEO (starts ₹740.63/per month)
- SurferSEO Content Optimisation Tool (₹3,665.73/per month)
- Text Tools On-Page Optimisation ( ₹745.86/per month)
- Usetopic SEO (starts ₹7,406.27/per month)
- Copyscape Plagiarism Checker (starts ₹374.5/per month)
- ShortPixel Image Optimisation Tool (starts ₹299.61/per month)
- SEOToolLab’s Cora SEO Software
(starts ₹3,745.07/per month)
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