Moving on from of our previous blog post on the best online business ideas, we’ll, today, take a look at the best time to publish a blog post along with the best days to publish blog posts and others.
Imagine the following for a bit. After spending hours writing and perfecting your blog post, you’re ready to click the publish button.
However, you hesitate.
Is this the right time to publish this post? Does it even matter what time I publish it?
You’re wondering whether the day matters, whether the time matters. Heck, you’re even wondering whether you should adhere to a particular time zone. Well, here’s an article that will lay it all out for you, based on research conducted by popular blogs such as Search Engine Land, Kissmetrics, and others.
We’ll be looking at the findings of research geared towards analyzing the best time to post a blog, the best day to publish a blog post among others. However, although we’ll be looking at results garnered from various sources, keep in mind that the ideal way to know what is the best time to publish a blog post is to conduct your own research and steer your publishing based on what works for you.
So, without further ado, let’s discuss the results.
I. Pros And Cons Of Various Posting Times
Before we dive into when is the best time to post a blog or what is the best day to post a blog, let’s first consider this.
Although it is easier to believe that adhering to a particular time, whenever you want to send a post, will yield the best results, obviously, that is far from the truth. Each time-frame or posting schedule you choose is subject to its own set of pros and cons.
Let’s plunge right into those pros and cons.
When Posting During Times Of High Activity (Day)
- Posting during this time will bring more visitors to your website, however because of high traffic, your content will easily be buried by other posts also targeting this same time-frame.
- You will receive more comments on your posts and a high visitor engagement, but due to the noise generated by all of this engagement, you are much more prone to higher bounce rates.
When Posting During Times Of Low Activity (Night)
- Night time or low activity time has less noise, resulting in more prominent blog posts, but then again it is a time of fewer visitors and less engagement on your website.
- You might have an easier time with front page promotions, but also fewer comments and engagement.
III. Best Time To Maximize Your Social Reach
I’m assuming that you might have plans to reach out on social media. Having a presence on the popular social media platforms like Facebook, Twitter and LinkedIn are stellar. With that, I mean having a constant presence, which includes keeping it alive, active and recent.
According to a study by TrackMaven, publishing your posts on social media during hours that are not so popular tends to get the best social engagement and social shares. Publishing on Sundays, between 10 am to 3 pm Eastern Time, yields the most social share results.
- Best Time To Increase Social Shares And Pageviews
- Best Time To Publish For Viral Exposure
However, as I mentioned before, real statistics are the ones you can garner from your own research, and are applicable to your own situation. Data gathered by Shareaholic found that posts published on Thursdays between 9 and 10 AM EST have a much higher social share.
When taking page-views into consideration, it is a completely different ball game. For higher page-views, you would need to post on Mondays between 9 and 10 AM EST. Page views show a considerate drop after 12 PM EST.
Ever wondered how content goes viral? Well, lucky for you Noah Kagan did a study using BuzzSumo in which he tested over 100 million pieces of content to see what creates the viral buzz. According to his studies, content published on Tuesdays gain quite the social share. The only exception being LinkedIn and Pinterest, which were frequented more on Mondays.
Another contributing factor to wildly successful viral content is the length of the blog posts, with long posts being more popular. Other factors were images, types of posts as well as shares from an influencer.
V. How To Run Your Own Study To Find The Best Publishing Time
So far we’ve covered all the best times to publish blog posts. We’ve covered the days and the times, as well as looked at how to pair that off with the goals you want to reach on your blog. Do you want more shares, more comments or more links?
I’m assuming that having read this content, you are probably of the inclination of wanting to try and get your own results.
Getting these results is possible using Google Analytics. Google Analytics allows you to import page-views and visits to your site. From this, you can glean when you are receiving the most visitors to your blog. Not only do you get that information, but Analytics will also help you see how your traffic changes whenever you are posting new content.
Right in your WordPress dashboard, you can see the effects your blog post publishing has on your traffic.