Based on Hubspot’s Marketing statistics, around 61% of marketers consider lead generation the most challenging aspect of their marketing campaign. Most small businesses and startups face this challenge at the initial stages of their life. While there are numerous ways to generate leads, new businesses have to focus on lead generation tactics to help them achieve their goals faster.
In this short informative guide, we’ll walk you through the four effective lead generation tactics. We’ll explain how each works and provide examples wherever possible. It should help you understand how these strategies work and help your business grow.
Generate Leads through Social Media:
One of the most effective way to increase leads quickly is to exploit social media. Based on the 2022 Statistic report, Social media is used by over 3.6 billion people worldwide. These numbers are predicted to grow and reach 4.41 billion by 2025.
Since we are heavily focusing on digital marketing and advertising strategies and tactics, your leads are a month these billion people who are quickly adapting to new technologies. Using social media platforms such as Twitter, Facebook, quora, and Linkedin, you can attract quality leads. These platforms bring together people with common interests. Link your social media post to relevant landing pages, speeding up your lead generation process.
According to Buffer, a tweet with an image receives 18% more clicks. It also gets 150% more retweets. The idea is to create shareable images and then linking them to relevant landing pages. Do this with every post. This way, interested people will have an easier time reaching out to you.
You can also run paid advertising on social media to get more visibility. These tactics should also help you build a social media community, which is essential to the continuous growth of a business. Social media video marketing is one of the biggest tools you can explore to grow your social media following. You can create short videos featuring your business in the best light. Share videos that will add value to the viewer’s life, influencing them to hit the follow button.
2. Implement Incentive Based Referrals with Lead Magnets
In the previous lead generation tactic, we mentioned downloadable assets provided to visitors on your website. These assets are provided when they provide their emails, giving you the opportunity to build an email list of clients who are actually interested in what you do. The download assets are the incentive you offer them in exchange for information. Creating interactive content such as quizzes and surveys can also help you use this tactic. You can ask people for their email in exchange for a detailed report or results. It is quite common to send reports to their email, establishing first contact.
Such incentives can also be used to spread the word about your business. Creating a customer referral program can help you widen the net and reach more customers. Let’s consider online shopping portals. Shopping portals tend to offer you incentives such as referral codes that you can share with acquaintances and family members, convincing them to create an account. These referral codes usually promise rewards for both the requester and the joiner. It is a great idea to supercharge your lead generation efforts.
Don’t forget to add a few freebies in between. In fact, you could start out by providing downloadable assets such as pdfs, worksheets, and resources without asking for anything in return. Just ensure that these resources include your business information. Use the margins to add copyright such as “Created by business-name”. So whenever they access these assets, they’ll come across your brand name.
When you ask them to provide an email, don’t forget to mention that the information will help you send them such freebies in the mail. Think out of the box, and offer valuable incentives that they cannot find anywhere else. If you can’t come up with unique ideas, make the incentives attractive by making them better than your competitors.