Hi all, moving on from our previous 2 blog posts on the best blogging platforms and how to choose the right keywords for your blog, today let’s find out what are the common blogging mistakes that you need to avoid at all costs in order to grow your business in the online world. Let’s get started!
As you start your online journey, you’d come across many blogging for beginners guide that purports to offer the best blogging tips for beginners. However, as you waddle out into the big wide world of the internet as a blogger, it goes without saying that it is inevitable that you will make a few mistakes. Well, it is actually OK, it happens to the best of us. However, in the fast-paced world, we live in, these common blogging mistakes can cost you readers, something you want to avoid.
Therefore, to help you, we have come up with the 21 biggest and worst blogging mistakes you can ever make.
Avoiding these will help you be one step closer to blogging success. Thus, let’s find out what are biggest blogging mistakes and how to fix them effectively.
- 1. Not Setting Up A Publishing Schedule
- 2. Setting Up An Unrealistic Publishing Schedule
- 3. Not Knowing Your Target Audience
- 4. Not Using Headers or White-space
- 5. Not Collecting Email Addresses From The Very Beginning
- 6. Not Proactively Promoting Your Blog
- 7. Doing Everything Alone
- 8. Not Allowing Your Blog To Develop And Evolve
- 9. Starting A Blog Without A Monetization Plan
- 10. Not Simplifying Your Message
- 11. Not Helping Your Readers
- 12. Writing Only For High Search Engine Ranking
- 13. Focusing On Quantity Over Quality (Word Count)
- 14. Not Giving Enough Time To Your Conclusion
- 15. No Longer Caring For Your Topic
- 16. Not Editing Your Work
- 17. Not Having A Strong Niche
- 18. Not Replying To Comments
- 19. Not Adding A Quick Recap In The Conclusion
- 20. Using Generic “Click Here” Instead of Useful Key Phrases
- 21. Not Using Analytics
1. Not Setting Up A Publishing Schedule
The first blogging tips for beginners, when you are starting your blog it is very important to set up a publishing schedule. This will give you solid deadlines to get content out and it will give you the motivation to get started when you need it. Not setting up a publishing schedule often times leads bloggers to laziness, where they feel there is no rush to post or they can post whenever they want. This can be a slippery slope that not only ends up in an inconsistent publishing schedule but also for months between posts.
Thus, to tackle this issue, you can use the S.M.A.R.T. goal setting guideline to set up your publishing schedule.
- S is for Specific – Make your publishing schedule into a specific goal. The more specific the better, e.g. we will publish 3 blog posts a week.
- M is for Measurable – Make your publishing goal measurable, so you can track your success. In our earlier example, it will be very easy to see if you are keeping to your schedule because 3 blog posts are 3 blog posts.
- A is for Attainable – make your schedule something you can achieve. Remember achievable doesn’t mean not challenging.
- R is for Realistic – make a realistic schedule that you know you can keep up with.
- T is for Time-bound – make sure your schedule is time-bound, that way it is more measurable and specific.
For example; We will publish 3 blog posts per week, on Monday, Wednesday and Saturday at 12 pm. Now you’ll know when you are running behind and your audience will know when to check in again.
Readers value Consistency publishing over Quantity. If your readers know when you will be posting, it gives them a routine and you become part of their routine. Also, it is much easier for them to recommend your blog when they know for a fact when you will publish.
3. Not Knowing Your Target Audience
One of the biggest blogging mistakes is not knowing who your audience is. Basically, it can be termed as shooting arrows into the dark while blindfolded and hoping to hit a needle in a field full of haystacks. Often times this leads writers to write for themselves instead of their audience. But then, why publish to the public if it is for you?
Knowing your audience will allow you to tailor your language and message to the audience you are targeting. It will also help you in choosing content and blog post ideas, as you will know what your target audience is looking out for.
5. Not Collecting Email Addresses From The Very Beginning
An often overlooked mistake is not having a call-to-action for your readers from the get-go. Even more neglected is the collection of email addresses from your readers. If you do not have their email addresses, how would you keep them updated on the new content you generate? Also, should it happen that they navigate away from your blog, you will not have another chance to entice them back. Thus, it is one blogging mistake that you need to rectify ASAP.
7. Doing Everything Alone
If I had to give one blogging tip for beginners then it would be not to try doing everything alone. It is understandable that you want your blog to be your baby and the introduction of other writers seems like the most horrific thing ever, but you need to learn how to delegate and network. You may need to delegate because you don’t have the skills needed at that point or you may just not have the time to do it. Networking and joining a blogging community is great because then you have more experienced bloggers, with bigger audiences to help share your work.
9. Starting A Blog Without A Monetization Plan
Thanks to the awesome WordPress CMS, creating a blog or building a WordPress website has become easier. However, while you may think you started the blog as a hobby and you don’t need to make money off it. But that only means that your blog is actively taking money away because YOU have to upkeep it. So why not make it work for you to at least cover the cost of maintaining it. If you have a business blog, then not having a monetization plan means that you are losing an opportunity to make money from it.
11. Not Helping Your Readers
A widely held misconception is that your blog is for you. It isn’t. At its core, your blog is there to satisfy a need your readers have. If it doesn’t do this then you are making one of the most dangerous blogging mistakes. Your blog is there to help your readers and not to indulge you as a writer. If your blog is self-indulgent then you may be losing readers as we speak.
13. Focusing On Quantity Over Quality (Word Count)
As a child, whenever I had to write a paper, it was accompanied by a minimum and maximum word count. As I would write the paper, starting with the introduction, the message and the conclusion, I would realize that the intended word count was not reached.
I would start adding more to it, diluting my message. Many beginner bloggers do the same with their content because they have an idea of how long a blog article has to be. The trick is to keep your message concise and focused. Your readers are not counting how many words you use.
15. No Longer Caring For Your Topic
At times beginner bloggers will start their blog about a topic they are really into. Down the line, they may not have as much enthusiasm for the topic, if any, yet they continue writing about it. Your readers can see the lack of enthusiasm. Not having a passion for your content is one of the other reason why so many blogs fail. Thus, if you feel you have exhausted the topic then picking another blog topic is important to keep your audience engaged.
17. Not Having A Strong Niche
As stated earlier, you have to know your target audience. You need to define your niche. After all, there are so many blogs out there, what makes yours any different? What specific group of people are you writing to? If your niche is a temporary one, then you should look at getting another one, so your blog can have longevity.
19. Not Adding A Quick Recap In The Conclusion
Many times your readers are too busy to read everything in your blog posts and they need to know the key points to the piece. Other times they just skip to the conclusion to see if they are interested in the content. Having a recap of the main points helps them get a quick overview of what the article is about and they can then read further because the information is relevant to them.
21. Not Using Analytics
The amount of information at our disposal is insane. We can track traffic to sites, where they came from, which posts are most popular, how users navigate through your site and much more. Why not use this information? It can only make your blog better and help target your audience better.